Catch bus #275 (4.50 pesos) or TUR-707 (9 pesos), both on Revolución. From the 275, get off at the corner of Av. Tonalá and Tonaltecas to greet rows of pottery stores. From TUR-707, get off at Juárez and Tonaltecas. Pass 3 blocks of market stalls to reach the Plaza Principal, at Juárez and Madero.
The dusty town of Tonalá is renowned for its finely wrought, earth-toned pottery. Due to its high quality and manufacturing costs, the town’s cerámica often bypasses the local market of bargain hunters and goes straight to upscale department stores and boutiques. For a closer look, start at the tourist office, Zapata 244 (☎1200 3913; open M-F 9am-8pm), two blocks off the plaza on the right, and ask for information on local pottery factories such as Concotzín, Erandi, and Kent Edwards. Most factories offer tours, which often include the opportunity to buy slightly imperfect merchandise at discount prices. If you’re not looking to buy, visit the Museo Nacional de Ceramica, Constitución 104, which displays award-winning work by native talents. The huge number of shops surrounding the plaza principal multiplies on market days (Th and Su) into an endless expanse of stands sprawling down Juárez for blocks. Vendors sell local products (glassware, silver jewelry, basketry, miniature pottery sets), as well as artesanía from throughout Mexico. Taco stands punctuate the stalls for those in search of a cheap, quick bite.
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