Let's Go - Let's Go - Let's Go - Let's Go - Let's Go -
Let's Go - Let's Go - Let's Go - Let's Go - Let's Go -
Let's Go - Let's Go - Let's Go - Let's Go - Let's Go -

The Historical Archive of
Let's Go


liver Koppell came to college as a young man with a big idea: to create a travel guide for those who thought travel was beyond their reach. On the floor of his dorm room, Koppell crafted 25 pages of advertisements, brochures, and tips on touring Europe: the first Let's Go guide. For the next 61 years, the company Koppell founded constantly succeeded in realizing his dream of accessible budget travel —publishing 75 separate books, covering more than 90 different countries, and reaching millions of readers worldwide.

Most amazingly of all, "the granddaddy of budget guides" (in the words of The New York Times) was researched, written, edited, and produced entirely by students at Harvard University — most of whom were not even old enough to drink.

This is Let's Go's history, but it is their story.


Humble Origins

Let's Go began as a pamphlet put together by an enterprising Harvard sophmore named Oliver Koppell.

Learn More


Let's Grow

The 1971 Let's Go: Europe was a banner edition, heralding the advent of the modern series.

Learn More


The Expansion Era

To this point, Let's Go had published multiple travel books other than the flagship Europe guide, but they were all one off events.

Learn More


World Domination

By the early 90s, Let's Go had a problem (admittedly, one many companies would love to have): it was too successful for a non-profit company like HSA.

Learn More


Bumps in the Road

Even before September 11, Let's Go was facing challenges. Lonely Planet and other competitor series were eating into Let's Go sales as they expanded into European destinations.

Learn More


Going, Going, Gone

Let's Go's contracts with Avalon and Travora expired after the 2013's series, and this time there was no new publisher waiting in the wings.

Learn More