liver Koppell came to college as a young man with a big idea: to create a travel guide for those who thought travel was beyond their reach. On the floor of his dorm room, Koppell crafted 25 pages of advertisements, brochures, and tips on touring Europe: the first Let's Go guide. For the next 61 years, the company Koppell founded constantly succeeded in realizing his dream of accessible budget travel —publishing 75 separate books, covering more than 90 different countries, and reaching millions of readers worldwide.
Most amazingly of all, "the granddaddy of budget guides" (in the words of The New York Times) was researched, written, edited, and produced entirely by students at Harvard University — most of whom were not even old enough to drink.
This is Let's Go's history, but it is their story.